A RED PERSONALITY
The hallmarks of a RED personality culture are quick decisions, direct answers, and a competitive atmosphere. This culture values solid results and powerful growth. Trust is given to those who are direct and straightforward. People who thrive in this setting tend to be a hard-driving individual who relishes challenges and the thrill of victory. Interpersonal communication may suffer in this culture, however, and those who are less assertive may feel overwhelmed. Also, such a culture may sometimes struggle with a stressful environment.
WORKING WITH REDS
The RED preference for action may cause them to take daring risks. Such adventurous behaviors can benefit the organization, which otherwise may struggle to move forward decisively.
WHAT EXCITES THEM
They are goal and bottom-line oriented and can be very persuasive in promoting their ideas. They want to be in charge because of their confidence in their ability to make decisions. They have boundless energy and need activity, and results, or they become bored. They need a daily challenge and others willing to listen to them and carry out their plans.
They are a bottom-line organizers, who place a high value on time. They challenge the status quo. They are innovative, a problem solver and a risk-taker. They are a self-starter who takes the initiative and makes quick, correct decisions.
Red types overstep authority, they are argumentative and dislike routine. They are self-absorbed, find it hard to admit they are wrong and reluctant to delegate. They tend to be bossy and insensitive.
The Red type fears a loss of power, being taken advantage of, being manipulated, and ultimately losing Control.
People in the RED region strive to get results in this culture. Their desire to win every encounter is based not only on what they believe is best for themselves but best for the organization as well.