The hallmarks of a BLUE culture are stability, predictability, and friendliness. This culture values strong teamwork and a manageable work-life balance. Trust is given to those who are sincere and considerate. People who thrive in this setting tend to avoid conflicts and include everyone in the group victories. People in this culture naturally support each other and rely on a systematic approach to work. However, such a culture may lag in the innovation or in its willingness to take on bold challenges.

Working With Blue Types

Concern with Stability

When presenting to a Blue type, you need to show them how your idea minimizes risk, and maintains safety and stability. They like to make changes slowly after deliberating on the possible effects on the people around them. Rocking the boat or aggressive behavior of any kind is a turnoff.

What Excites Them

Productive routine excites Blue types. Blue types yearn for tranquility, peace and quiet. They are middle of the road types, who try and avoid making too many big decisions. Being good listeners, Blue types always find the time to communicate and be dependable. They quietly and methodically do what they are told.

Greatest Strength

Blue types are very laid back. They are the most accepting of all personality dispositions. They care deeply about feelings, however are less likely to talk about them. They are steady, supportive and nurturing employees, who are very modest, and deliver a methodical, consistent and predictable output.


Blue types are generally timid. They detest conflict, so consequently will often go along with others even when they disagree. They may also settle for the status quo even though changes are needed. They need to be convinced that the opportunity outweighs the risks, and are reluctant to take on change. They don’t like to offend anyone and constantly strive to keep everyone happy.

Greatest Fear

Blues want stable relationships, that don’t put anyone at risk or on the spot, especially themselves. They will often avoid giving directives, and will defer to giving suggestions, or analogies to illustrate what they want done. They don’t want to risk safety or security with change, so they will want to see the plan, study it and get everyone on the bus before they tenaciously if not slowly, persist until it is finished.


The behaviors that stress Blue types the most are: Disharmony, so don’t allow conflict to occur. Disrespect; so be respectful of age, seniority and leadership roles. Lack of support: Make sure that you also present how you or your group will support them after the event. Arrogance or rudeness: Create an environment where everyone gets together to solve the groups problems, without a know-it-all saving the day.